ASD Lionheart commissioned Wyld Stallyons to create a distinctive, unexpected ident for UK TV Channel Five. Five’s rebrand has been created in conjunction with DixonBaxi who selected twenty “creative bursts” from over a hundred submissions to go into production. Wyld Stallyons joins Partizan, Aardman Animation, Buck and Rokkit in creating idents for the rebrand.

Inspired by the Polish video artist Zbigniew Rybczyński and his 1988 experimental film The Fourth Dimension, Wyld Stallyons shot their ident using the Red One camera in a London park before returning to their secret fortress to do the post production and grading.

Credits
Director of Photography SARAH BARTLES-SMITH
Assistant Camera / Focus Puller ALISON LAI
Gaffer ROB FARR
Data Wrangler CONRAD GAUNT
Hair/Make-up SOPHIE LIDDIARD
Styling NATALIE BUSUTTIL
Runner ABIGAIL SHAW

Man JUDE SAMUEL
Woman DEBORAH ANN GAETANO
Background NAT, CHRIS, ROB, SOPHIE, RINA, ROSIE

Camera Hire CONRAD GAUNT / FILMSCAPE MEDIA
Lighting Hire PANALUX
Props Hire EFFECTS ASSOCIATES

VFX Supervisor / 1st Assistant Director CHRIS SAYER
Visual Effects CHRIS SAYER & JASON ARBER
Rotoscoping JEANETTE MONERO
Edit CHRIS SAYER
Compositing / Grade CHRIS SAYER
Music SAM GILBEY

Producer for Wyld Stallyons NATALIE BUSUTTIL
Writer / Director JASON ARBER

Client FIVE
Agency DIXONBAXI
Creative Directors SIMON DIXON & APORVA BAXI
Executive Producer GARETH EVANS

Many thanks to the cast and crew. Thanks also to Kate and David (Hub.tv); Kevin (Filmscape); Eddie (Panalux); Dean (Effects Associates); Gareth (ASD Lionheart) and Aporva Baxi (DixonBaxi)

Behind the scenes (click here for more images on Flickr)